December 11, 2013
11.12.2013 Estonian Telema MMT now in use also in Finland
In December, the first company in Finland, Sirowa Nordic Cosmetics, started to use Telema MMT - an Estonian sales force automation solution for trade companies whose sales agents make client visits and collect orders. In the Baltic States more than 30 companies with over 250 sales agents are successfully working with Telema MMT.
Telema MMT is a sales force automation solution for taking orders and recording market information at customer site. When visiting the customers, sales agents can create orders with Telema MMT in their mobile devices. Recorded data is sent for further processing directly to the company from any place (store, car, cafeteria) at any time. A previously paper-based process is now paperless, fast, generates fewer errors and saves a lot of costs.

“We are glad that Nordic Cosmetics chose Telema MMT solution for making their processes more efficient,” says Hele Hammer, CEO of Telema. She adds: “It is a first independent step for our company on the Finnish market, but yet another proof of reliable Estonian IT design.”

Andreas Köhler from SIROWA Logistik & Service GmbH comments: “Sirowa companies in Estonia, Latvia and Lithuania have been using Telema’s solution already for 7 years. It has improved customer relations and helped us save time and money. Besides, Telema MMT has proven to be technically reliable, very easy and simple solution. We have also experienced Telemas ability to quickly respond to customer needs, and their extensive user support. Implementing this solution also in Finland seemed like a logical step.”

In Sirowa Nordic Cosmetics, the solution will ease the work for 14 sales agents who cover 1000s of shops all over Finland. Sales assistants who until now were entering order data manually will be able to focus on customer relations management tasks. In addition to automated and electronic orders, Sirowa agents will use MMT Merchandising module that allows easily to record information about products performance in each store. Functionality includes recording out-of-stock situations and their reasons, product sales prices, number of faces and layout photos.

More about Telema MMT (Mobile Merchandising Tool):
With Telema MMT, paperwork and double entry is minimised and sales agents can save up to 2 hours per day having more time for customer relations. Workload of the sales assistants and number of mistakes will decrease significantly. Since orders are received in real-time throughout the day, the order handling in warehouse becomes smoother. Downloading all the necessary information into sales agents’ Android devices makes customer service quicker, more exact and more efficient. Compared to paper orders, using Telema MMT allows companies to benefit from up to 220 EUR value per month per sales agent.
Further information on Telema MMT can be found here.

Telema is the leading EDI operator in the Baltic States, offering IT solutions for automated data flow in supply chain processes. Telema transfers, converts, monitors and processes EDI trade documents such as orders, shipping notices and invoices. There are over 3000 shops and over 1000 suppliers in Telema EDI network. Annually, more than 10 million documents are exchanged. Majority of Telema clients are from the Baltic States, but there are clients also in Finland, Poland, Denmark, Germany and Netherlands, altogether in 14 countries.

The Sirowa Group is active in Estonia, Latvia, Lithuania, Finland and Poland, providing sales and marketing services for the manufacturers of cosmetics (Max Factor, Hugo Boss, Escada, Trussardi, Kanebo), pharmaceuticals and dental products. The company has a logistics centre in Germany. The group was founded in 1993,  expanded business to Finland in 2003, three years later, together with Scanco acquired Nordic Cosmetics. Today the Sirowa Group employs approximately 350 people and has a yearly turnover of 60 Mio EUR.

For more information please contact:
Sven Uustalu, Product Manager, Telema AS,

Andreas Köhler
SIROWA Logistik & Service GmbH
Telema AS